Incorporated as a regular corporation, then as a public benefit corporation
Built a robust, internet-based platform with a global design, utilizing the latest development resources
Focused on mass consumer market, making music learning easy, affordable, and accessible; attracted professional musicians and music educators; business for music teachers; digital marketing focus; market research
Focused on newly identified customer segments – schools, government, special needs; pilot programs in schools and veterans administration in Florida; instrument sales and rental
Learnings from pilot showed we could scale in schools; government; reallocated resources; 50+ schools
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