Instructor Marketing Toolkit

There are a few simple things you can do to help make your community aware of your services and to create connections with students. Below you will find step-by-step details on how to make yourself stand out. In this highly connected digital world, many of these tips will not only help you get more students, but also help you to be a popular presence in social media – which is where everyone is going these days.

As a creative artist, we understand you want to do what you love: make music and teach music. We are here to help you with the business aspects of finding and connecting with students.

Welcome to LiveMusicTutor.com and we wish you success and harmony!

1. How to Create an Effective Profile Picture

  • Lighting – Take the picture in bright light.
  • Pose – You can choose how you want to pose for the picture. One of the most effective ways is to take the picture from a  three-quarter angle, and go close enough that you capture your face, and your hand/s holding the musical instrument that you plan to teach. Remember, you want to establish an eye-to-eye connection with the viewer, so avoid long shots and dimly lit shots as far as possible.
  • Attire – Remember that your picture will be seen by prospective students as well as (for the younger students), their parent/s. So make sure you are dressed appropriately and come across as a creative, yet professional person who is pleasant to work with. If you plan to work with a wide range of students of all ages from different countries, please remember that tattoos and other personal ornamentation may not go over as well as you might think!
  • Background – When taking “selfies” for the profile page, it is easy to forget the strange art on the wall or an unkempt closet in the background! Remember, you want to come across as a professional!

2. How to Create a Great Intro Video

  • You want your intro video to be your best salesperson, so keep the following tips in mind to get the best results.
  • Set up – Find a quiet room, tell everyone else at home not to disturb you, keep pets away. Pick a room with bright lighting, and make sure the background is clean and uncluttered.
  • Next, set up your camera, smartphone or webcam on a stable surface that doesn‘t tilt or shake. If you have someone else who can hold the camera and take the video, so much the better.because a camera held at least 6 feet away can make you look a  lot nicer than when you have your webcam two inches from your nose or chin.
  • Before you begin, write down a rough script of what you are going to say. Don‘t read from the script or repeat the script word-to-word, that makes you sound stilted speak informally, but make sure you are sticking to the broad story line.
  • Next, make sure your musical instrument is tuned and ready at hand.
  • Time the video to not more than 1 minute (30 seconds is ideal).
  • Speak slowly, clearly and enunciate well – you want everyone to be able to understand  what you are saying.
  • Flow of the video:
    • Who you are (name, maybe place if that is interesting).
    • What instruments, what genres and what levels you teach.
    • Any musical accomplishments (such as education, awards, recognition etc.)
    • Professional experience – bands, orchestra etc.
    • Teaching experience if any – This can be what you teach at school or even how you taught your own child to play music. You can even show–case a special teaching technique if you want to.
    • What is your goal? (e.g. “I want to teach you shred the guitar like a pro” or “I want to teach your child how to make a violin weep with joy”.
    • Sign off with – schedule a lesson with me at LiveMusicTutor.com
    • Make sure you play 10-15 seconds of music, they want to hear how you play!

3. How to spread the word on Social Media

4. How to spread the word in your local community

Your overall success is limited only by your imagination. If you are in college, throw a dorm party. If you work, put up flyers at your place of work. If there is a sports event at your local park, hand out business cards to the parents.